Your Brand Integrated Marketing Communications Inc. (YBIMC), Canada’s pioneering, award-winning, integrated marketing agency today announced significant appointments to its leadership group and notable changes to its Canadian operation.

TORONTO, ON, Nov. 22, 2021 /CNW/ –

Mark Austin, Tania Abreu, Kris Menon and Blake Hellam of Your Brand Integrated Marketing Communications Inc. (CNW Group/Your Brand Integrated Marketing Communications Inc.)

New Leadership Appointments:

Kris Menon has announced he will step into the new role of Founder & Owner, departing the President’s role he has held since YBIMC launched. Having conceived of and started YBIMC in 2009, Mr. Menon was determined that new voices in leadership were required to continue the company’s progression and build on its strong momentum achieved over the past 13 years. In his new role, Mr. Menon will focus on building YBIMC’s profile, spending more time on strategically growing partnerships and developing new charitable endeavors for the company.

“When I started YBIMC, my only hope was to build a better offering for clients,” said Menon. “I never put my name on the door given my aim, as a former senior executive who managed various global agencies, was to develop an agency that truly put the client first. I feel strongly that we accomplished a lot of what we set out to do – but am equally confident that a large amount of work, and opportunity, remains. YBIMC continues to take strides and today’s appointments will solidify our position as one of the country’s strongest independently owned and operated advertising, media relations and content development agencies.”

Joining the agency as Chief Executive Officer is Blake Hellam. Mr. Hellam is a seasoned executive with more than thirty years of global experience leading large financial institutions. Prior to joining YBIMC, Mr. Hellam was on the Board of Directors for HSBC Bank Indonesia (Jakarta), where in addition to leading the Retail Bank, Wealth, Insurance and Marketing divisions, he also was part of the merger and integration of Bank Ekonomi into PT HSBC Bank Indonesia. Previous to his stint in Indonesia, Mr. Hellam held senior leadership roles with HSBC in Bermuda, The Cayman Islands and Canada. Previous to his time at HSBC, Mr. Hellam spent 20 years at RBC Canada. As CEO of YBIMC, Mr. Hellam will be charged with all financial, operational, legal and strategic oversight of the agency. His focus will be on growing the operation both within …….

Source: https://ca.finance.yahoo.com/news/kris-menon-announces-changes-independently-225600369.html