Archive Photo: Sports marketing professional Scott Pederson talks to students in an IMC Sports Marketing intersession class in Farley Hall. Part of what has made the Ole Miss IMC program so successful in its first decade is the ability to bring passionate practitioners into the classroom. Photo by Thomas Graning/Ole Miss Digital Imaging Services
OXFORD, Miss. – Scott Fiene remembers watching the first handful of integrated marketing communications students walk across the commencement stage in 2013, completely unaware that in less than a decade, he would be watching hundreds of IMC graduates cross the stage each year.
The University of Mississippi‘s IMC program began with 51 students in the School of Journalism and New Media in 2011, and has since boomed to just under 1,200 enrolled.
The unprecedented growth is thanks in large part to the passion of the faculty members and IMC professionals who take students out of the classroom and into the ever-changing world of marketing and communications.
Passion for the Work
Debora Wenger, interim dean of the journalism school, was the administrator tasked with being the “paper pusher,” as she describes it, shepherding the program through the creation and approval process, but she credits Fiene with being IMC’s greatest advocate and promoter on campus. Fiene was assistant dean of curriculum and assessment for the program during its unprecedented growth
Debora Wenger
“Scott really nurtured it,” she said. “The program grew because of Scott’s passion and dedication. He has incredible enthusiasm for the program and his passion is infectious.
“Students would take his class and then switch majors because he made it so engaging for them.”
Fiene passes that credit on to the faculty the program has been able to assemble over the past decade.
“Our faculty really care and put students first,” Fiene said. “I don’t recall sitting down and saying, ‘This is how we’re going to grow and this is the experience we’re going to deliver to these kids.’
“A lot of it is simply the attitudes of the people we hired who have had very successful careers and now want to teach because they have an absolute passion for this.”
The passion for students is evident. Even on sabbatical, Fiene finds himself following his graduates as they enter the job market and move into leadership positions around the country.
Jackson Sepko, a senior IMC major from Collierville, Tennessee, first encountered the IMC faculty’s enthusiasm the spring before his freshman year. After his tweet about Ole …….
Source: https://news.olemiss.edu/integrated-marketing-communications-program-turns-10/